Inspired by meadows, beaches, and warm village nights filled with cicada song, Apolina’s SS25 collection is a love letter to Provence. Pops of colour weave the summertime meadow flowers of Provence into our signature natural palette: poppies in fields of corn, rows of lavender, and hillsides scattered with pink-blossoming Cercis trees, set against a backdrop of beautiful blue skies.

 1920s-inspired dress silhouettes and a statement beach pyjama evoke a ‘20s cinematic mood for chic yet comfortable summer holiday wear. Prints ‘patio floral’ and ‘resort calico’ have a mid-century influence, bringing a rural French mood imbued with nostalgia for summers past, while special finishings include our own broderie anglaise, based on our beloved ‘prairie’ design. With pieces made to be layered and styled in a variety of ways, SS25 embraces modern eclectic styling.