BTS: The Making of Apolina + Misha & Puff
We feel so lucky to do this work and to share this collection with you. Your response has meant so much to us. Thank you, truly, for your support. Now, we’re pleased to share a more intimate look at the creative process behind the collaboration…
This collaboration began with a shared love of craft — an instinct at the heart of both Apolina and Misha & Puff. Guided by vintage sources and united by an appreciation of folk handicraft, we developed a collective vision that celebrates handwork, artistry, and tradition.
Working together with complete creative freedom allowed the collection to grow in rich and unexpected ways. The pieces draw from a wide tapestry of references, blending Apolina’s well-travelled bohemian spirit with Misha & Puff’s artful, color-forward, textured approach.
The design process itself was deeply inspiring — a real creative partnership marked by open exchange, spirited meetings, and countless trials. Each step pushed the work further, resulting in a collection that feels both storied and modern. An authentic expression of two brands creating as one.
As with all our work, this collection came to life through the hands, hearts, and vision of many. Our deepest thanks to the incredible teams at Apolina and Misha & Puff — to the designers, patternmakers, sewers and knitters; to our production partners and vendors; and to the on-location crew who helped shape the world of this campaign. Your care, creativity, and craft are felt in every piece. We’re so grateful.
Caroline (Founder, Apolina)
Anna (Founder, Misha & Puff)





