Apolina was born out of a desire to create a more authentic style, something exciting yet nostalgic; not a passing trend but a modern bohemian range with longevity and a sense of craft.
Apolina is designed in England, but inspired by travel and the natural world. Traditional handicrafts from many different cultures serve as the starting point for all our pieces. Scandinavian, Mexican, American and Eastern European folk art particularly inspire our embroidery designs. Our colour palette looks to unusual colour combinations found in nature. The relaxed silhouettes are designed mindfully to ensure children are comfortable and able to play freely in our pieces as well as ensuring an increased wear-time.
Each piece has been produced ethically and with great care in India.
With a focus on highlighting traditional Indian craftsmanship, Apolina works with a family-run Indian manufacturer, who employs equal numbers of women and men (unusual for this industry). Ethical trading and production practices are strictly adhered to and workers are not only paid a fair living wage, they are also treated as members of the extended family.
Each item is unique due to the hand finishing of the garment and styles are produced in limited numbers through 'small batch' production. Each style is seasonless and has been designed to be layered up or dressed down depending on the weather. We want to encourage minimum waste and to help remove the idea of disposability in fashion. We imagine each Apolina piece will be passed down to younger siblings and then kept by mothers as a reminder of cherished childhood memories and in the hope of being passed to grandchildren as a future heirloom.