SS22

Apolina’s SS22 collection conjures a vintage summertime with a floral folk mood, where Swedish midsummer meets the pastel-toned styles of 1950s homemade dresses. The season’s prints and embroideries grew from memories of curtains in an old Swedish summer house, bright homecrafted patchwork garments, and the practical patterned playwear of The Sound of Music. 1950s saccharine pastels like 'Sweetpea' and 'Pool' highlight a dusky colour palette of more muted, tomboy tones.
 
The collection sees a return to more heavily embroidered pieces and the reinvention of a few favourite classics. Easy summer styles featuring prints, checks and sweet short and top sets, are intended for outdoor exploration and play, while relaxed and girly silhouettes are made for all day summer celebrations.
 
 
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Photography - Emma Donnelly
Art direction and styling - Duygu Massol
Styling assistant - Lucy Mackay
HMU - Hester van Overbeek
 
Thanks to our girls Skylar, Veda, Bella, Bonnie, Venice and Anaia.