Apolina's SS23 collection brings the mood of a vintage holiday – the faded glamour of Capri, Biarritz and the Côte d'Azur, where party dresses and relaxed holiday wear are both daily essentials. Shot at Villa Magnan, a Belle Époch era villa untouched for decades and stopped in time, an air of faded grandeur perfectly complemented the collection vibe: eccentric, arty, bohemian.
Colour stories weave together and pop; retro pinks and blue, apricot, rose and chocolate, greens and golden, lilacs and olive. Our prints and fabrics recall a vintage seaside resort, Parasol Stripe, Promenade Floral, Lounger Stripe, Dune Check and Bay Blue. New fabric developments bring texture; our cotton woven jacquard Folk Checkerboard, and our ethereal cotton organdie for the most delicate vintage mood.
Photography - Emma Donnelly
Art direction and styling - Duygu Massol
HMU - Ana Sanchez-Pena
Styling assistant - Alba Monfort Arroniz
Location - Villa Magnan
Thanks to our girls: Diah, Gala, Jeanne, Veda & Bonnie